Category Archives: Demand driven

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Give New Answers to Bridget

By | Demand, Demand driven, Demand sensing, Demand shaping, Downstream data, Social supply chains, Supply Chain, Supply Chain Insights Community | No Comments

It was a stuffy, hot day, and I found myself sitting by Bridget. The supply chain team was attempting to explain their demand-driven project. They were asking for funding; and Bridget, the treasurer, was not buying the message. On my way back to the train, I struggled with what had just happened. I had worked hard to teach the team—presenting how to talk the language of demand —but it was not…

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vmi2

Stasis

By | Demand, Demand driven, Demand sensing, Demand shaping | One Comment

sta•sis (ˈsteɪ sɪs, ˈstæs ɪs) n., pl. sta•ses (ˈsteɪ siz, ˈstæs iz) the state of equilibrium or inactivity caused by opposing equal force It was 1988. I was involved in early Vendor Managed Inventory (VMI) pilots. In my work at Clorox we were starting to ship to Walmart using Retail Link. We were excited. It seemed like the start of a great thing. In the pilot, we were able to see retailer flows. We…

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What I Have Learned Teaching Courses on Market-Driven Value Networks

By | Demand driven, Market-Driven, New technologies, Sales and Operations Planning, Supply Chain, Uncategorized | No Comments

One of the favorite parts of my job is teaching classes on how to take supply chain concepts to the next level to improve corporate performance. I love helping people to see supply chain concepts differently. One of the ideas that I am researching and sharing is the concept of building Market-Driven Value Networks. The concepts of being market-driven build on the research that I have done for the last ten years on building…

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Why It Matters

By | Demand, Demand driven, Sales and Operations Planning | 2 Comments

As I work with companies, I often contrast the strategies, approaches and outcomes within a peer group. Over the last five years, I have helped two companies, Sonoco Products and Owens Illinois (OI) with their selection of technologies to improve Sales and Operations (S&OP) planning. Both companies provide packaging materials to the food manufacturing industry. Owens Illinois provides glass products and Sonoco Products provides flexible packaging. Here I contrast their results. Six…

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