Category Archives: Demand driven


SanDisk’s Story of Customer Segmentation Strategies Using Inventory Postponement

By | Demand driven, Market-Driven, market-driven value chains | No Comments

Platitude: a flat, dull, or trite remark, especially one uttered as if it were fresh or profound. Source: During the year I go to a lot of conferences. In the process I get to hear the views of many thought leaders. As I sit on the back row I hear platitudes (a number of concepts positioned at a high level without clarity on how to execute). As supply chain…

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Using the Bits: Building Digital Outside-In Processes

By | Big data supply chains, Demand driven, demand driven, Demand sensing, Demand shaping, Digital Supply Chain, Market-Driven | No Comments

Social. Mobile. Sensors. 3D printing. The Internet of Things. The list goes on and on. The atoms and electrons of the supply chain are changing. My mind is spinning with the possibilities. Transmitted perfectly, replicated indefinitely; and with a one-time investment in network infrastructure, a digital task performs well with zero marginal cost.  As a result, new data types move quicker and more accurately, with lower levels of investment. I…

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Are You Feeding the Beast? Or Driving Progress in Your Business?

By | Demand, Demand driven, Market-Driven, New technologies, Sales and Operations Planning | No Comments

As a mom, I loved to read to my daughter. One of our favorites was the book Where the Wild Things Are. I loved the imagery in this short story of 338 words. You have probably also read it many times; but, just in case you are not familiar, let me briefly summarize the plot. The story is about a young boy, Max, who after dressing himself in his wolf costume, wreaks havoc…

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Cradle to Grave?

By | Demand, Demand driven, Demand sensing, Demand shaping | One Comment

Last week, I interviewed Robert Byrne, founder of Terra Technology on his demand planning benchmarking study. I enjoy creating the Straight Talk podcast series, and Rob’s findings in his benchmark study are always thought-provoking. This is his fifth year of studying demand processes. In this blog, I share the findings and why I think they should matter to supply chain professionals in consumer-facing industries. Based on Rob’s study, the number…

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