Category Archives: Demand shaping


Using the Bits: Building Digital Outside-In Processes

By | Big data supply chains, Demand driven, demand driven, Demand sensing, Demand shaping, Digital Supply Chain, Market-Driven | No Comments

Social. Mobile. Sensors. 3D printing. The Internet of Things. The list goes on and on. The atoms and electrons of the supply chain are changing. My mind is spinning with the possibilities. Transmitted perfectly, replicated indefinitely; and with a one-time investment in network infrastructure, a digital task performs well with zero marginal cost.  As a result, new data types move quicker and more accurately, with lower levels of investment. I…

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Cradle to Grave?

By | Demand, Demand driven, Demand sensing, Demand shaping | One Comment

Last week, I interviewed Robert Byrne, founder of Terra Technology on his demand planning benchmarking study. I enjoy creating the Straight Talk podcast series, and Rob’s findings in his benchmark study are always thought-provoking. This is his fifth year of studying demand processes. In this blog, I share the findings and why I think they should matter to supply chain professionals in consumer-facing industries. Based on Rob’s study, the number…

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Give New Answers to Bridget

By | Demand, Demand driven, Demand sensing, Demand shaping, Downstream data, Social supply chains, Supply Chain, Supply Chain Insights Community | No Comments

It was a stuffy, hot day, and I found myself sitting by Bridget. The supply chain team was attempting to explain their demand-driven project. They were asking for funding; and Bridget, the treasurer, was not buying the message. On my way back to the train, I struggled with what had just happened. I had worked hard to teach the team—presenting how to talk the language of demand —but it was not…

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By | Demand, Demand driven, Demand sensing, Demand shaping | One Comment

sta•sis (ˈsteɪ sɪs, ˈstæs ɪs) n., pl. sta•ses (ˈsteɪ siz, ˈstæs iz) the state of equilibrium or inactivity caused by opposing equal force It was 1988. I was involved in early Vendor Managed Inventory (VMI) pilots. In my work at Clorox we were starting to ship to Walmart using Retail Link. We were excited. It seemed like the start of a great thing. In the pilot, we were able to see retailer flows. We…

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