Category Archives: Demand shaping

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My Take: E2open Buys Terra Technology

By | Demand, Demand driven, Demand sensing, Demand shaping | 2 Comments

As an analyst in the supply chain market for 15 years, I have written many articles on best-of-breed technology companies purchased by a larger company. Today I am writing my take on the acquisition of Terra Technology by E2open. In the market announcement yesterday the terms of the acquisition were not disclosed. I have followed both of these companies for 15 years and writing this post is bittersweet. It is a story of…

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Three Reasons Why I Love Hadoop, and You Should Too!

By | Big data supply chains, Demand, Demand driven, Demand shaping | 2 Comments

The elephants are coming! They will soon change your supply chain. In time, you will come to love them. I think that they will be a game changer. What do I mean? Let’s start with a story. Designed in the 1960s when a Megabyte (MB) of disk storage cost the same as a Terabyte (TB) does today, relational databases form the basis of today’s supply chain systems and IT architectures….

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Using the Bits: Building Digital Outside-In Processes

By | Big data supply chains, Demand driven, demand driven, Demand sensing, Demand shaping, Digital Supply Chain, Market-Driven | No Comments

Social. Mobile. Sensors. 3D printing. The Internet of Things. The list goes on and on. The atoms and electrons of the supply chain are changing. My mind is spinning with the possibilities. Transmitted perfectly, replicated indefinitely; and with a one-time investment in network infrastructure, a digital task performs well with zero marginal cost.  As a result, new data types move quicker and more accurately, with lower levels of investment. I…

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Cradle to Grave?

By | Demand, Demand driven, Demand sensing, Demand shaping | 2 Comments

Last week, I interviewed Robert Byrne, founder of Terra Technology on his demand planning benchmarking study. I enjoy creating the Straight Talk podcast series, and Rob’s findings in his benchmark study are always thought-provoking. This is his fifth year of studying demand processes. In this blog, I share the findings and why I think they should matter to supply chain professionals in consumer-facing industries. Based on Rob’s study, the number…

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