Terra Technology

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Cradle to Grave?

By | Demand, Demand driven, Demand sensing, Demand shaping | One Comment

Last week, I interviewed Robert Byrne, founder of Terra Technology on his demand planning benchmarking study. I enjoy creating the Straight Talk podcast series, and Rob’s findings in his benchmark study are always thought-provoking. This is his fifth year of studying demand processes. In this blog, I share the findings and why I think they should matter to supply chain professionals in consumer-facing industries. Based on Rob’s study, the number…

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The Third Act

By | Demand, Downstream data, Market-Driven | No Comments

An antagonist (from Greek ἀνταγωνιστής – antagonistēs , “opponent, competitor, enemy, rival”, from anti- “against” + agonizesthai “to contend for a prize,”) is a character, group of characters, or institution that represents the opposition against which the protagonist , or main character, must contend. In other words, an antagonist is a person or a group of people who oppose the main character(s).  Wikipedia The stage is set. We are now in the third…

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Things Have Changed: What Do We Do NOW?

By | Uncategorized | No Comments

This week I interviewed Robert Byrne, Founder of Terra Technology, on the results of their fourth benchmarking study on forecasting excellence.  For those that do not follow this work, let me give a preamble. The work done by Terra Technology, in my opinion, is one of two accurate sources of benchmark data on forecasting in the industry. The other is Chainalytics demand benchmarking. There are many forecast benchmark studies in the…

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Applause!

By | New technologies | One Comment

Last week, I wrote about the evolution of supply chain planning. In my blog post, I commented on HOW little supply chain planning has  changed in its twenty-year evolution. As I worked with clients this week, I had a long and hard talk with myself. I am part of the problem. I, like other analysts, are stuck in the traditional software APS paradigm. In this post, I want to pay homage…

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