demand driven

What I Have Learned Teaching Courses on Market-Driven Value Networks

By | Demand driven, Market-Driven, New technologies, Sales and Operations Planning, Supply Chain, Uncategorized

One of the favorite parts of my job is teaching classes on how to take supply chain concepts to the next level to improve corporate performance. I love helping people to see supply chain concepts differently. One of the ideas that I am researching and sharing is the concept of building Market-Driven Value Networks. The concepts of being market-driven build on the research that I have done for the last ten years on building…

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It Is Just You and Me, Dude. The Secret Is Safe. Promise.

By | Demand, Downstream data, Market-Driven | No Comments

At the end of the presentation today, it happened. At break, after sharing research on the principles of becoming market driven, I was relaxing with my coffee when I heard a person softly say, “I am sorry to be so dumb, but I don’t think that I understand the concepts of becoming market driven … or the differences between market driven and demand driven. It is probably me, and I hate to ask…

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A Pot of Coffee: A Morning of Reflection

By | Demand, Downstream data, Market-Driven | One Comment

This morning was an intense morning of back-to-back calls.  I love talking to clients, and relish mornings like this. Yet, today, I was frustrated. As the morning progressed, my discomfort heightened. The discussions were all with very bright people trying to figure out the basics of becoming demand driven. The gaps were many. It resulted in deep reflection on how I communicate these concepts more effectively. As I talked to clients, I drank a…

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Kimberly-Clark: A Demand-Driven Leader

By | Demand, Market-Driven, New technologies | No Comments

Over the course of the last six years, I have helped many companies with their demand-driven initiatives. The Kimberly-Clark organization has been my best student. Their transformation took six years. The results are now clearly visible on the balance sheet. In this blog post, I would like to celebrate their story. The Journey The first day that I worked with the Kimberly-Clark team, it was snowing in Neenah, Wisconsin. It was…

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Bait and Switch

By | Bricks Matter, Demand, Downstream data, Market-Driven | 2 Comments

Bait and switch:  A form of fraud.  A dishonest marketing tactic where a marketer advertises a very attractive value proposition and then switches the offer to something else after gaining interest by the buyer. Source Merriam-Webster Dictionary DDSN. DDSC. DDVN. CDSN. The acronyms keep coming…. The cadence does not stop. Everyone seems to have a new one. Today, they swirl in the market forming a fog. The term demand driven has become…

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Another Year Older. Another Year Wiser.

By | Big data supply chains, Market-Driven, New technologies, Supply Chain, Supply sensing | No Comments

Yesterday was my birthday. I am another year older, and hopefully a year wiser.  I was glad to celebrate with friends. I was not alone. Through social networks, I learned that many of my friends have the same birthday.  Yes, Bruce, Eric, Jeff, Marianne, Mindy, Mikey and Tom all share my special date. We celebrated virtually. Social networks make this all so easy. I was blessed. The team at Supply Chain Insights gave me a…

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In Search of Supply Chain Excellence

By | Supply chain excellence | 4 Comments

I am heads down writing my book, Bricks Matter. The book is scheduled to publish in August, 2012. It focuses on the evolution of the three bricks of supply chain management:  asset strategies, forging strategies in global countries (BRIC countries) and having the right supply chain processes in place (supply chain bricks).  I am co-authoring the book with Charlie Chase, author of the book Demand-driven Forecasting (see it on Amazon at http://www.amazon.com/Demand-Driven-Forecasting-Structured-Approach-Business/dp/0470415029/ref=sr_1_1?ie=UTF8&qid=1326038261&sr=8-1 )written under contract…

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Ring in the New Year….

By | Demand driven | One Comment

Each year, as I prepare to ring in the New Year, I survey as many companies as I can on supply chain.  This year was no different.   It was great to talk to 53 companies that took my call.  Of the 53 suveyed, 49 mentioned that supply chain is growing in importance.  When asked “Why?”, the answer was all about “reducing costs.”  As I hung up the phone from the last call, I…

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What Happened to the Concept of Demand-Driven?

By | Demand driven | 7 Comments

Demand-driven value networks grow from, and are a more refined state, of supply chains. Orchestrating demand at the mature stage of the demand-driven transformation, allows companies to better balance growth and efficiency, cost and customer service, and demand fluctuations.  When demand-driven maturity is achieved, not only is there better balance, but greater agility. Based on research in the recession of 2010, demand-driven companies sense market changes 5X faster and align…

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Three Things I have Learned about using Downstream Data

By | Downstream data | No Comments

Over the past six years, I have studied the use of downstream data, and watched consumer products companies inch along, ever-so-slowly, with pilot projects.  While I challenge my readers to take a leap of faith (reference prior blog post http://www.supplychainshaman.com/demanddriven/a-leap-of-faith/), and aggressively use downstream data (E.g. point of sale, warehouse withdrawal, loyalty and retail demographic data), I also want to equip them for the journey.  It is not as easy as…

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