Over the past six years, I have studied the use of downstream data, and watched consumer products companies inch along, ever-so-slowly, with pilot projects. While I
It is 42 years old, and still not actionable. The first implementation was 1968 and we have talked about the integration of it to the supply
Last week, I was asked the question, “How do I take the steps to become more demand driven?” It prompted this response. Demand-driven value networks
“We have the most powerful distribution mechanism that has been created in a generation,” Mark Zuckerberg, Founder Facebook at the launch of the 2006 Connect Platform
I am bigot. Yes, a bigot. A person that is intolerant and can exhibit animosity towards those with differing opinions. That can be me. When I hear the
Tags on Wheaties boxes. iPhone applications at the shopper’s fingertips. Focused communities on Facebook. The voice of the customer is rising: blogs, customer reviews, and
Over the past seven years, I have written more than 500 articles on Demand-Driven Value Networks. So it may come as a surprise to readers
