consumer products

data sharing

Getting Down to Brass Tacks: Can We Really Collaborate?

By | Market-Driven | 10 Comments

Definition: Brass tacks are a type of pin or nail. The phrase to come (or get) down to brass tacks is sometimes used idiomatically to consider the basic facts of a situation. Source Wikipedia In the 1990s suppliers had channel power. The formula for success seemed foolproof. A new product was launched, the ads ran on national TV and “poof” a new brand was created. This all changed with the disintermediation of national media. During…

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Pretty Is as Pretty Does?

By | Market-Driven, Supply Chain | 2 Comments

It is pretty on the shelf, but it can be a problem for the sustainable supply chain.  In fact, unsuspecting consumers would never guess at the issues that the package on the shelf represents for the sustainable supply chain. The package in consumer products is designed to market the product. The package is designed, redesigned and tweaked over and over again throughout the launch process. So much so, that you would think companies…

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Convergence Is REAL. It Is NOW.

By | Uncategorized | 2 Comments

This morning I am sitting at my kitchen table, sipping coffee, writing a report. The coffee is good, the sunflowers are blooming on the deck and the words are flowing from my fingers.  The results of the Supply Chain Insights retail mobility study are compiled, and I am excited to report on the data.  I think that it is compelling. Tomorrow, I will roll my suitcase onto yet another airplane to…

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Wrong People on the Bus?

By | Demand, Market-Driven | No Comments

Most people assume that great bus drivers (read: business leaders) immediately start the journey by announcing to the people on the bus where they’re going—by setting a new direction or by articulating a fresh corporate vision. In fact, leaders of companies that go from good to great start not with “where” but with “who.” They start by getting the right people on the bus, the wrong people off the bus,…

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