At the end of the presentation today, it happened. At break, after sharing research on the principles of becoming market driven, I was relaxing with my
This morning was an intense morning of back-to-back calls. I love talking to clients, and relish mornings like this. Yet, today, I was frustrated. As
Over the course of the last six years, I have helped many companies with their demand-driven initiatives. The Kimberly-Clark organization has been my best student.
Bait and switch: A form of fraud. A dishonest marketing tactic where a marketer advertises a very attractive value proposition and then switches the offer
Yesterday was my birthday. I am another year older, and hopefully a year wiser. I was glad to celebrate with friends. I was not alone. Through social
I am heads down writing my book, Bricks Matter. The book is scheduled to publish in August, 2012. It focuses on the evolution of the three bricks of
Each year, as I prepare to ring in the New Year, I survey as many companies as I can on supply chain. This year was no
Demand-driven value networks grow from, and are a more refined state, of supply chains. Orchestrating demand at the mature stage of the demand-driven transformation, allows
Over the past six years, I have studied the use of downstream data, and watched consumer products companies inch along, ever-so-slowly, with pilot projects. While I
It is 42 years old, and still not actionable. The first implementation was 1968 and we have talked about the integration of it to the supply
