Supply Chain Shaman

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Tag: trade promotion management

Wrong People on the Bus?

Most people assume that great bus drivers (read: business leaders) immediately start the journey by announcing to the people on the bus where they’re going—by

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My Take: Accenture Buys CAS

Last week, Accenture announced the purchase of CAS, a trade promotion technology provider in consumer products, for 1X revenue.  CAS, a German company, is a

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