Category Archives: Demand

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Is a Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

By | customer-centric supply chains, Demand, demand driven | No Comments

It was an early morning. I cradled my cup of tea in my hand.  It had been a long night. However, I had little time to be tired. The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” I smiled. As we talked the adrenaline started to pump. I asked for a black marker to draw on the board…

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Integrated Planning: Is It Rubbish? Be Careful What You Ask For.

By | Big data supply chains, customer-centric supply chains, Demand, Inventory Management, Sales and Operations Planning, Supply Chain | 4 Comments

On Sunday I spent the day at the Barnes Foundation with an old friend Karen. I love art museums, and connections with old friends are great for the soul. The Barnes Foundation is an incredible exposition of some of my favorite artists–Matisse, Modigliani, and Picasso. It was a good day. As Karen and I set out on foot, my legs, tired from ballet classes, and my body weary from a…

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A River Runs Through It…

By | customer-centric supply chains, Demand, Demand driven, demand driven, Demand sensing, Demand shaping | 2 Comments

A River Runs Through It is one of my favorite films. The scenes directed by Robert Redford are beautiful. As the story unfolds, a family with many dramatic ups and downs always return to the Blackfoot River to fish. The river becomes the thread that connects their lives. The last scene shows an old man sitting on the Montana river where he used to fish with his family many years ago. He…

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Network Consolidation: A Step Forward for Market-Driven Value Networks?

By | customer-centric supply chains, Demand, Market-Driven, Supply Chains to Admire | One Comment

Market-Driven Value Networks: An adaptive network focused on a value-based outcomes. The network senses, translates, and orchestrates market changes (buy- and sell-side markets) bidirectionally with near real-time data to align sell, deliver, make and sourcing organizations outside-in. Today’s supply chain processes are inside-out with a focus on orders and shipments. We have automated transactional data; but there are no systems available to take independent demand data (channel data) and move…

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