Category Archives: Demand

listen

Give New Answers to Bridget

By | Demand, Demand driven, Demand sensing, Demand shaping, Downstream data, Social supply chains, Supply Chain, Supply Chain Insights Community | No Comments

It was a stuffy, hot day, and I found myself sitting by Bridget. The supply chain team was attempting to explain their demand-driven project. They were asking for funding; and Bridget, the treasurer, was not buying the message. On my way back to the train, I struggled with what had just happened. I had worked hard to teach the team—presenting how to talk the language of demand —but it was not…

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Digital Supply Chain

Raise a Toast to Digital Business!

By | Big data supply chains, Demand, Market-Driven, Supply Chain | 2 Comments

It is the week before Thanksgiving in the United States, and as a good Yank, I am reflective. I am giving thanks. This blog was started in 2010. Today, 270 posts and five years later, I am thankful for the opportunity to sit at my kitchen table and communicate to almost 20,000 supply chain professionals globally (directly through this blog and through connections on Linkedin). I am in awe of…

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options

What Do We Do Now About Planning?

By | Big data supply chains, Demand, Downstream data, Market-Driven | 5 Comments

“What did you learn?” asked the client. I smiled and reflected. It was a thought-provoking question. The ROI study on supply chain planning was completed. We were reviewing the data that is showcased in the blog post Three Questions People are Afraid to Ask.  The data is clear: best-of-breed supply chain planning solutions are faster to implement, have a better ROI and yield higher satisfaction than planning systems from ERP providers….

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conflicting objectives

Misnomer

By | Demand, Supply Chain Insights | 2 Comments

Misnomer (n): A wrong name. The misuse of a term or name. Merriam-Webster Dictionary I am a supply chain gal. I work with many organizations on their supply chain strategies. One of the important lessons I have learned in my lifetime of doing this work is to never be afraid to ask what a term means … especially when everyone in the room is comfortable. The more content people are,…

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