Category Archives: Demand

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Cradle to Grave?

By | Demand, Demand driven, Demand sensing, Demand shaping | One Comment

Last week, I interviewed Robert Byrne, founder of Terra Technology on his demand planning benchmarking study. I enjoy creating the Straight Talk podcast series, and Rob’s findings in his benchmark study are always thought-provoking. This is his fifth year of studying demand processes. In this blog, I share the findings and why I think they should matter to supply chain professionals in consumer-facing industries. Based on Rob’s study, the number…

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Agility Does Not Grow on Trees: Start Building Today

By | Demand, Supply Chain | No Comments

Companies want to be agile. As demand and supply volatility increases, the goal is to build a flexible supply chain system. The definition is one that can deliver the same cost, quality and level of customer service with the increase in demand and supply volatility. The gap is large. Today, based on recent research, less than 30% of supply chain leaders have a supply chain that they consider to be…

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Three Tough Headlines: What Can We Learn?

By | Demand, Supply Chain, Supply Chain Insights | 2 Comments

Today is a rainy day in Philadelphia. I am recovering from bronchitis. I am reflective as the rain sheets down my window. My travels this week took me to California and Boston. I worked with consultants defining a business case for cloud-based supply chain solutions and new vendors looking to use artificial intelligence to solve the problems of master data management. On the road,  I scanned the newspapers… read newsfeeds. It was…

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Is the Package Under Your Tree?

By | Demand | No Comments

Details matter. Execution is essential… it might make a difference on what is under your tree. In 2014, e-commerce strategies grew in importance. In the last decade, e-commerce was a permissible and desirable channel only for retailers. At that time, manufacturers talked about customer-centric supply chains but were afraid to aggressively adopt e-commerce strategies. They were afraid of retail retaliation. This has changed. Manufacturers are aggressively pursuing e-commerce strategies today…

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