Category Archives: customer-centric supply chains

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Good People Can Make a Difference in Outcomes

By | customer-centric supply chains, Demand | No Comments

I closed the door of my hotel room and grimaced at the overflowing trash can. Heaped high with plastic, it violated my principles as an environmentalist. Ironically in the city of San Francisco, which alleges allegiance to Corporate Social Responsibility, I had no option. As a frequent traveler, sometimes the road stories are ones we’d like to forget. This was a bad week. The flight into San Francisco on American was…

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Not the Jetsons: Ten Use Cases for Cognitive Learning in Supply Chain

By | Big data supply chains, customer-centric supply chains, Demand | No Comments

Remember the Jetsons?  While the Flintstones chronicled a Stone Age family with work powered by birds and dinosaurs, the Jetsons symbolized the future. The show aired with catchy music from 1962 to 1963, then later in syndication, with new episodes, in 1985 to 1987. While the Flintstones rolled around in crude vehicles with stone wheels, the Jetsons rode high over the city buildings in airborne spacecraft. Robots and automation enriched the Jetsons’ lives….

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Customer-Centric Supply Chains: Adding Clarity to the Muddle

By | customer-centric supply chains, Demand driven, demand driven, Downstream data, Market-Driven | One Comment

It was November. I was speaking at a client site. The topic was customer-centric supply chains. We started the morning by asking attendees to share their definition of a customer-centric supply chain. I slowly wrote the definitions on the whiteboard. At the end of the sharing I had as many definitions on the board as people in the room. The only thing that was clear was the lack of definition…

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Supply Chain 2030: Forge a New Path

By | customer-centric supply chains, Demand, demand driven, Global Supply Chains, Market-Driven | 2 Comments

The Supply Chain Insights Global Summit is over, but we hope the energy to define Supply Chain 2030 is just beginning.  Our goal is to build a guiding coalition to think differently to improve outcomes. Today only 12% of supply chain teams are driving improvement, performing better than their competitors and driving value (as determined by Price to Tangible Book Value). As companies prepare for Supply Chain 2030, we think that it…

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Is a Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

By | customer-centric supply chains, Demand, demand driven | No Comments

It was an early morning. I cradled my cup of tea in my hand.  It had been a long night. However, I had little time to be tired. The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” I smiled. As we talked the adrenaline started to pump. I asked for a black marker to draw on the board…

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Executing Customer-Centric Supply Chain Strategies

By | customer-centric supply chains | No Comments

 Definition: “Customer-centric is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage.” Today I am flying to see the leadership team at Cummins Inc. (Included in this post is Cummins’ digital award for the 2016 Supply Chains to Admire. All winners received their digital images this week.) I am on…

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Integrated Planning: Is It Rubbish? Be Careful What You Ask For.

By | Big data supply chains, customer-centric supply chains, Demand, Inventory Management, Sales and Operations Planning, Supply Chain | 4 Comments

On Sunday I spent the day at the Barnes Foundation with an old friend Karen. I love art museums, and connections with old friends are great for the soul. The Barnes Foundation is an incredible exposition of some of my favorite artists–Matisse, Modigliani, and Picasso. It was a good day. As Karen and I set out on foot, my legs, tired from ballet classes, and my body weary from a…

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A River Runs Through It

By | customer-centric supply chains, Demand, Demand driven, demand driven, Demand sensing, Demand shaping | 2 Comments

A River Runs Through It is one of my favorite films. The scenes directed by Robert Redford are beautiful. As the story unfolds, a family with many dramatic ups and downs always return to the Blackfoot River to fish. The river becomes the thread that connects their lives. The last scene shows an old man sitting on the Montana river where he used to fish with his family many years ago. He…

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Network Consolidation: A Step Forward for Market-Driven Value Networks?

By | customer-centric supply chains, Demand, Market-Driven, Supply Chains to Admire | One Comment

Market-Driven Value Networks: An adaptive network focused on a value-based outcomes. The network senses, translates, and orchestrates market changes (buy- and sell-side markets) bidirectionally with near real-time data to align sell, deliver, make and sourcing organizations outside-in. Today’s supply chain processes are inside-out with a focus on orders and shipments. We have automated transactional data; but there are no systems available to take independent demand data (channel data) and move…

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Go Horizontal!

By | customer-centric supply chains, Demand, Demand driven, Digital Supply Chain, digital supply chains, Market-Driven | No Comments

Functional silos define today’s supply chain organization.  The silos compete. They lack alignment, and a result, cannot effectively collaborate. This lack of alignment is an impediment to improving balance sheet results. I am a product of traditional, silo-based thinking. My first job was in manufacturing in the 1980’s. I did not understand warehousing and transportation until reassignment to a logistics role in 1985. I needed to experience it to understand…

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