social commerce

Convergence Is REAL. It Is NOW.

By | Uncategorized | 2 Comments

This morning I am sitting at my kitchen table, sipping coffee, writing a report. The coffee is good, the sunflowers are blooming on the deck and the words are flowing from my fingers.  The results of the Supply Chain Insights retail mobility study are compiled, and I am excited to report on the data.  I think that it is compelling. Tomorrow, I will roll my suitcase onto yet another airplane to…

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March of the Penguins

By | Demand driven, New technologies | 3 Comments

They look alike. Noisy and boisterous, they follow each other.  Mile after mile, through adverse conditions, they trudge.  It is a well-worn and familiar path. When they come to the edge, they crowd together.  With extravagant gyrations they aggressively communicate, but each is afraid to take the next step.  The jump is a hard decision to make. Last week, I felt like I was watching a re-run of a familiar…

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The Rise of Social Commerce

By | Demand driven | No Comments

Tags on Wheaties boxes.  iPhone applications at the shopper’s fingertips. Focused communities on Facebook. The voice of the customer is rising: blogs, customer reviews, and commuity dialogue.  The shopper dial-tone is rising.  They want to belong. All want to be heard.  They crave a better buying experience. The power is shifting from the retailer to the shopper.  Social commerce is filling the void between clicks and bricks to deliver a personalized…

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Is this the Future of Downstream Data?

By | Demand driven, Downstream data, New technologies | 5 Comments

It started as simple sales reporting. It is no longer simple.  In 2005, there were five consumer product leaders actively using downstream data (retail inventory and sales data).  Today, over 80% of consumer products companies greater than 1 billion in revenue are redefining work processes to use it.  The space is murky. It is not easy, and it is evolving. However, the deeper teams explore the usage of the data, the…

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