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last mile

Is the Package Under Your Tree?

By | Demand | No Comments

Details matter. Execution is essential… it might make a difference on what is under your tree. In 2014, e-commerce strategies grew in importance. In the last decade, e-commerce was a permissible and desirable channel only for retailers. At that time, manufacturers talked about customer-centric supply chains but were afraid to aggressively adopt e-commerce strategies. They were afraid of retail retaliation. This has changed. Manufacturers are aggressively pursuing e-commerce strategies today…

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