downstream data

Three Things I have Learned about using Downstream Data

By | Downstream data | No Comments

Over the past six years, I have studied the use of downstream data, and watched consumer products companies inch along, ever-so-slowly, with pilot projects.  While I challenge my readers to take a leap of faith (reference prior blog post http://www.supplychainshaman.com/demanddriven/a-leap-of-faith/), and aggressively use downstream data (E.g. point of sale, warehouse withdrawal, loyalty and retail demographic data), I also want to equip them for the journey.  It is not as easy as…

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A Leap of Faith?

By | Demand driven, Downstream data | 2 Comments

It is 42 years old, and still not actionable.  The first implementation was 1968 and we have talked about the integration of it to the supply chain for lo these many years.  What is it?  …point of sale (POS) data systems at retail and the connection of POS data to the supply chain to drive actionable replenishment.  Yes, consumer products companies still don’t know how to use POS from the store to power…

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Seven Techniques to Better Sense and Shape Demand

By | Demand driven, Downstream data | 2 Comments

Last week, I was asked the question, “How do I take the steps to become more demand driven?”  It prompted this response.   Demand-driven value networks sense and shape demand to deliver the profitable demand response.  This is a stark contrast to traditional supply chains that match demand with supply, but are blind to profitability and true market demand. Companies that are demand driven, sense and align the value network for demand…

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Start a New Conversation. Free the Data to Answer the Questions that you Don’t know to Ask

By | Demand driven, Downstream data | No Comments

It happens all the time.  IT says to line of business leaders, “Tell me what you need for Business Intelligence (BI), and I will go find the right technologies.”  The issue is that we don’t know, and we will not know soon.  We only know that applications are changing and that the data is growing exponentially.  The answer to the question of: “What is the right data architecture for demand-driven…

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