Altimeter Group

Report Publication: Rise of Social Commerce

By | Demand driven, Downstream data, New technologies | One Comment

Meet the new shopper.  Underneath the keys of the keyboard, they are shopping in a new way.  They could be beside you on the train tonight, it could be your teenager behind the closed door, or your spouse smiling as she clicks on the accept button for the PERFECT holiday gift.  Each is unleashing the power of the social network. Meet the Digital Consumer The digital consumer is shopping with…

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The Rise of Social Commerce

By | Demand driven | No Comments

Tags on Wheaties boxes.  iPhone applications at the shopper’s fingertips. Focused communities on Facebook. The voice of the customer is rising: blogs, customer reviews, and commuity dialogue.  The shopper dial-tone is rising.  They want to belong. All want to be heard.  They crave a better buying experience. The power is shifting from the retailer to the shopper.  Social commerce is filling the void between clicks and bricks to deliver a personalized…

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