Category

Demand

What if: Focus on “&” with the “End in Mind”

By | Demand driven, Supply chain economic recovery, Supply chain excellence, Supply chain planning | No Comments

It is the longest recession of the last four decades; and economists are gathering to discuss the possibility of a double-dip recession. It will not go away anytime too soon. All that is known is the unknown.  As 2010 winds to a close, three things are certain for supply chain professionals: The links of the supply chain are weaker Demand is more uncertain Supply is more volatile These three factors make horizontal processes like S&OP more…

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The Rise of Social Commerce

By | Demand driven | No Comments

Tags on Wheaties boxes.  iPhone applications at the shopper’s fingertips. Focused communities on Facebook. The voice of the customer is rising: blogs, customer reviews, and commuity dialogue.  The shopper dial-tone is rising.  They want to belong. All want to be heard.  They crave a better buying experience. The power is shifting from the retailer to the shopper.  Social commerce is filling the void between clicks and bricks to deliver a personalized…

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Demand Driven is not Sufficient

By | Demand driven, Supply chain excellence, Supply chain planning | No Comments

Over the past seven years, I have written more than 500 articles on Demand-Driven Value Networks.  So it may come as a surprise to readers that I do not believe that Demand Driven is the end state. I believe that it is the most effective means to an end.  So, if you are scratching your head and saying, “huh?”   Please give me a few more minutes to explain. The research supports…

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Turning up the Heat: A Hot Topic on a Hot Afternoon

By | Demand driven, Downstream data | One Comment

“I have given up that I will ever find an ideal trade promotion solution, ” J&J presentation, Consumer Goods Technology Event, June 2010 They crowded together in stifling heat at the Roosevelt Hotel.  A group of 42 consumer product executives gathered to discuss Trade Promotion Management (TPM) in the Consumer Goods Technology (CGT) Share Group. It is a hot topic that become hotter as the day progressed. Turning up the heat Procter…

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Is this the Future of Downstream Data?

By | Demand driven, Downstream data, New technologies | 5 Comments

It started as simple sales reporting. It is no longer simple.  In 2005, there were five consumer product leaders actively using downstream data (retail inventory and sales data).  Today, over 80% of consumer products companies greater than 1 billion in revenue are redefining work processes to use it.  The space is murky. It is not easy, and it is evolving. However, the deeper teams explore the usage of the data, the…

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The Supply Chain Black Hole

By | Demand driven, New technologies, Supply chain economic recovery, Uncategorized | No Comments

We have a black hole in the center of supply chain applications.  A black hole you say?  Yes, a black hole has developed between transactional systems focused on order-to-cash and procure-to-pay processes and supply chain optimization technologies.  It is not there by design. It has evolved because the design of supply chain technologies were insufficient to meet today’s requirements. Understanding the Black Hole What is a black hole?  In quantum…

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