Tags on Wheaties boxes. iPhone applications at the shopper’s fingertips. Focused communities on Facebook. The voice of the customer is rising: blogs, customer reviews, and community dialogue. The shopper dial-tone is rising. They want to belong. All want to be heard. They crave a better buying experience.
The power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver a personalized experience. To answer the challenge and thirst for knowledge, Altimeter Group is announcing their first conference on October 6th and 7thin Palo Alto, CA. to understand how to leverage these shifts to improve your brand. The theme? Rise of Social Commerce.
Why social commerce? Social commerce redefines the buying experience. When it is done right, customers have a voice. They are connected in new and exciting ways. Brands become more personal. The supply chain response is tailored and personalized. Mobile offers shape demand in new and exciting ways. Guided shopping and virtual reality become a new reality.
New technologies are emerging to answer the challenge. Point of Presence (POP) is combining with Point of Sale (POS) to influence, persuade, and guide shopping. Artificial reality and virtualization is enhancing interaction. Social media is evolving to social commerce to improve the in-store experience. At the event, new technologies will be showcased. It is also a great opportunity to network with peers on how these trends to influence shopping on mobile devices, automate check-out and link the voice of the customer to the value chain.
What stories do you think that we should showcase at this conference? Which technologies excite you? I look forward to hearing your ideas and your stories.
Is your Supply Chain AI Ready?
A simple quiz to assess an organization’s AI readiness.
The pace of change is fast and furious. Every day, technology advances faster than we can digest. A great challenge to have.
Determining whether a supply chain is “AI-ready” is less about technology and more about the gray matter between the ears of supply chain leaders. Leadership, alignment, and clarity of goals matter.
Too few companies are clear on the definition of supply chain excellence. Measuring and rewarding functional metrics reduces the firm’s value. Putting agentics on top of today’s processes can make bad practices run faster, reducing value.
The toughest job for the supply chain leader is challenging existing supply chain paradigms that were defined by the limitations of decades of supply chain technologies. As the curtain lifts on the potential of new forms of technology, process redefinition is our opportunity, but only if we are clear on what drives value. (Here, I link to the Supply Chains to Admire reports to help you define value. The next report will be published on June 23rd, along with my Dynamic Benchmarking Product, to help you define value in the face of your AI readiness. More information about the launch is at the bottom of this blog.)
