Report Publication: Rise of Social Commerce

By | Demand driven, Downstream data, New technologies | One Comment

Meet the new shopper.  Underneath the keys of the keyboard, they are shopping in a new way.  They could be beside you on the train tonight, it could be your teenager behind the closed door, or your spouse smiling as she clicks on the accept button for the PERFECT holiday gift.  Each is unleashing the power of the social network. Meet the Digital Consumer The digital consumer is shopping with…

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Rise of Social Commerce

By | Demand driven, Downstream data, New technologies, Uncategorized | 4 Comments

“We have the most powerful distribution mechanism that has been created in a generation,” Mark Zuckerberg, Founder Facebook at the launch of the 2006 Connect Platform It is called the socialgraph: the complex interconnection of social relationships. It is a new type of network.  One that has the power to redefine the shopping experience allowing companies to anticipate, personalize and energize the shopping experience in new ways.  Tapping the potential of this technology shift will make the vision…

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Let’s face it. We have not done a good job on CPFR or VMI.

By | Demand driven, Downstream data, New technologies | 10 Comments

Many tout it.  Presentations expound on it; but back home at the office, customer teams are confounded.  In the late 1990’s it was all the rage.  Yes, CPFR (Collaborative Planning Forecasting and Replenishment) and Vendor Managed Inventory (VMI) processes, over-hyped by many, have fallen short in delivering the promise.  In this article, I look at the evolution, the success and the gaps highlighting where it fits and where it does…

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Can you Listen?

By | Demand driven | No Comments

Customer-centric supply chains have been the dream.  Technologies are making it more feasible, but can you listen?_____________________________________________________________________________________________ In most companies, the group named customer service is mis-named. While the department  is named “customer service” , it really is a group of order takers. Next week at Altitmeter Group’s first conference, The Rise of Social Commerce, I will be presenting on how social technologies have evolved to driven enlightened engagement.  …to put true Service into customer…

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