Carrots and Sticks

By | Demand driven | No Comments

This week, I spoke at the Vendor Compliance Federation (VCF).  While 2009 was a bad year for VCF conference attendance (and for conferences in general), 2010 is turning out to be a banner year.  There were over 300 attendees in the audience.  The title of my presentation was “Carrots and Sticks”.  The conference is aimed to connect vendors– soft goods manufacturers (think apparel, footwear, etc) and consumer durable manufacturers (think…

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Seven Techniques to Better Sense and Shape Demand

By | Demand driven, Downstream data | 2 Comments

Last week, I was asked the question, “How do I take the steps to become more demand driven?”  It prompted this response.   Demand-driven value networks sense and shape demand to deliver the profitable demand response.  This is a stark contrast to traditional supply chains that match demand with supply, but are blind to profitability and true market demand. Companies that are demand driven, sense and align the value network for demand…

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If I had a Magic Wand

By | New technologies | 4 Comments

“Good management was the most powerful reason [leading firms] failed to stay atop their industries. Precisely because these firms listened to their customers, invested aggressively in technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.”—Clayton Christensen, The Innovator’s Dilemma…

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Report Publication: Rise of Social Commerce

By | Demand driven, Downstream data, New technologies | One Comment

Meet the new shopper.  Underneath the keys of the keyboard, they are shopping in a new way.  They could be beside you on the train tonight, it could be your teenager behind the closed door, or your spouse smiling as she clicks on the accept button for the PERFECT holiday gift.  Each is unleashing the power of the social network. Meet the Digital Consumer The digital consumer is shopping with…

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