Lora Cecere - The Supply Chain Shama

As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery.

She comes to the stage with over forty years of diverse supply chain experience.  She has spent nine years as an industry analyst with Gartner Group, AMR Research, Altimeter Group prior to the launch of her own research firm Supply Chain Insights in February 2012. Supply Chain Insights is focused on bringing unique insights to supply chain visionaries through open content, innovative research, monthly webinars, public training and an annual event, Imagine the Supply Chain of the Future.

She is a prolific writer. Lora contributes to this blog 1-3 times a week while actively maintaining a blogging presence as a LinkedIn Influencer and contributing to Forbes. She also writes regular columns for Consumer Goods Technology and CSCMP Quarterly Review.

Prior to becoming a supply chain analyst she spent fifteen years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and twenty years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyer’s Grand Ice Cream (now a division of Nestlé).

Publications such as The Wall Street Journal, Business Week, Fortune, Inc., Forbes, Information Week, ComputerWorld, Financial Times, Supply Management Review and Consumer Goods Technology frequently seek Lora’s point of view.


Lora is known as a supply chain visionary who understands software. She brings a rare combination of hands-on-experience in running operations and building software to the analyst world. For seventeen years, Lora was a line-of-business user/buyer and a builder of enterprise solutions. Fifteen years ago, Lora shifted career paths (transferring from manufacturing line management to software product marketing) to be closer to the evolution of enterprise applications. At Manugistics, Lora served in a number of consulting, sales and marketing roles with a final position of Vice President of Sales Operations. Lora also served a Chief Marketing Officer (CMO) for Descartes Systems Group where she helped in positioning the company as an early on-demand solution for logistics.

Previously, Lora worked in manufacturing operations, warehouse management and customer service, distribution planning, research & development, procurement and human resource roles for Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream. Her understanding of the business user perspective of technology coupled with her enterprise application experience allows her to quickly validate new concepts and debunk market hype. She is known for her hard-hitting, often contrarian views.


Lora graduated from the University of Tennessee B.S. in chemical engineering and earned a MBA from the Wharton School of Business. She is currently working on completing her D.BA. in research from Temple University. As a life-long learner, she has also completed post graduate work in organizational development from Georgetown University. Lora is APICS CIRM and CPIM certified and is a past teacher of effective marketing concepts for software executives in the Pragmatic Marketing program.

Awards and Achievements

* AMR Research Most Valuable Analyst Award 2007 and 2008
* Most read analyst at AMR Research 2005-2009
* Pioneered research in Demand Signal Repositories (DSR) and Demand-driven Value Networks (DDVN)
* Elected as a board member of the Supply Chain Council, 2003-2008
* Selected as a member of the Consumer Goods Technology (CGT) Executive Board 2005-2015
* Research excellence awards, Gartner Group 2001
* Most valuable contributor to sales, Descartes 2003
* Most valuable team player award, Manugistics, 1998
* Chairman’s Award for Innovation, Kraft/General Foods, 1980


Lora alternates her time in Philadelphia and the mountains of West Virginia. She has a passion for gardening, textiles of all types (quilting, knitting, and weaving), photography and dancing. She is a new grandmom and is proud of her daughter who teaches nursing at the University of Maryland School of Nursing.  In her spare time, she is finishing her log cabin in West Virginia and training for a couple of triathlons. Lora cannot wait to move into her new home.