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market driven

Bait and Switch

By | Bricks Matter, Demand, Downstream data, Market-Driven | 2 Comments

Bait and switch:  A form of fraud.  A dishonest marketing tactic where a marketer advertises a very attractive value proposition and then switches the offer to something else after gaining interest by the buyer. Source Merriam-Webster Dictionary DDSN. DDSC. DDVN. CDSN. The acronyms keep coming…. The cadence does not stop. Everyone seems to have a new one. Today, they swirl in the market forming a fog. The term demand driven has become…

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