Bait and Switch
Bait and switch: A form of fraud. A dishonest marketing tactic where a marketer advertises a very attractive value proposition and then switches the offer
Bait and switch: A form of fraud. A dishonest marketing tactic where a marketer advertises a very attractive value proposition and then switches the offer
Yesterday was my birthday. I am another year older, and hopefully a year wiser. I was glad to celebrate with friends. I was not alone. Through social
I am heads down writing my book, Bricks Matter. The book is scheduled to publish in August, 2012. It focuses on the evolution of the three bricks of
Each year, as I prepare to ring in the New Year, I survey as many companies as I can on supply chain. This year was no
Demand-driven value networks grow from, and are a more refined state, of supply chains. Orchestrating demand at the mature stage of the demand-driven transformation, allows
Over the past six years, I have studied the use of downstream data, and watched consumer products companies inch along, ever-so-slowly, with pilot projects. While I
It is 42 years old, and still not actionable. The first implementation was 1968 and we have talked about the integration of it to the supply
Last week, I was asked the question, “How do I take the steps to become more demand driven?” It prompted this response. Demand-driven value networks
“We have the most powerful distribution mechanism that has been created in a generation,” Mark Zuckerberg, Founder Facebook at the launch of the 2006 Connect Platform
I am bigot. Yes, a bigot. A person that is intolerant and can exhibit animosity towards those with differing opinions. That can be me. When I hear the