Tag

demand driven

A Leap of Faith?

By | Demand driven, Downstream data | 2 Comments

It is 42 years old, and still not actionable.  The first implementation was 1968 and we have talked about the integration of it to the supply chain for lo these many years.  What is it?  …point of sale (POS) data systems at retail and the connection of POS data to the supply chain to drive actionable replenishment.  Yes, consumer products companies still don’t know how to use POS from the store to power…

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Seven Techniques to Better Sense and Shape Demand

By | Demand driven, Downstream data | 3 Comments

Last week, I was asked the question, “How do I take the steps to become more demand driven?”  It prompted this response.   Demand-driven value networks sense and shape demand to deliver the profitable demand response.  This is a stark contrast to traditional supply chains that match demand with supply, but are blind to profitability and true market demand. Companies that are demand driven, sense and align the value network for demand…

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Rise of Social Commerce

By | Demand driven, Downstream data, New technologies, Uncategorized | 4 Comments

“We have the most powerful distribution mechanism that has been created in a generation,” Mark Zuckerberg, Founder Facebook at the launch of the 2006 Connect Platform It is called the socialgraph: the complex interconnection of social relationships. It is a new type of network.  One that has the power to redefine the shopping experience allowing companies to anticipate, personalize and energize the shopping experience in new ways.  Tapping the potential of this technology shift will make the vision…

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Lean Bigot and Proud.

By | Demand driven | No Comments

I am bigot.  Yes, a bigot.  A person that is intolerant and can exhibit animosity towards those with differing opinions. That can be me.  When I hear the term LEAN in client interaction, I bristle.  My face is easy to read.  I would be a BAD poker player.  I find that so many companies have attempted LEAN programs with the best of intentions; but have moved backwards.   Here I share my two disconnects:…

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The Rise of Social Commerce

By | Demand driven | No Comments

Tags on Wheaties boxes.  iPhone applications at the shopper’s fingertips. Focused communities on Facebook. The voice of the customer is rising: blogs, customer reviews, and commuity dialogue.  The shopper dial-tone is rising.  They want to belong. All want to be heard.  They crave a better buying experience. The power is shifting from the retailer to the shopper.  Social commerce is filling the void between clicks and bricks to deliver a personalized…

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Demand Driven is not Sufficient

By | Demand driven, Supply chain excellence, Supply chain planning | No Comments

Over the past seven years, I have written more than 500 articles on Demand-Driven Value Networks.  So it may come as a surprise to readers that I do not believe that Demand Driven is the end state. I believe that it is the most effective means to an end.  So, if you are scratching your head and saying, “huh?”   Please give me a few more minutes to explain. The research supports…

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