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demand-driven supply chains

Customer-Centric Supply Chains: Adding Clarity to the Muddle

By | customer-centric supply chains, Demand driven, demand driven, Downstream data, Market-Driven | One Comment

It was November. I was speaking at a client site. The topic was customer-centric supply chains. We started the morning by asking attendees to share their definition of a customer-centric supply chain. I slowly wrote the definitions on the whiteboard. At the end of the sharing I had as many definitions on the board as people in the room. The only thing that was clear was the lack of definition…

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