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customer centric supply chains

Customer-Centric Supply Chains: Adding Clarity to the Muddle

By | customer-centric supply chains, Demand driven, demand driven, Downstream data, Market-Driven | One Comment

It was November. I was speaking at a client site. The topic was customer-centric supply chains. We started the morning by asking attendees to share their definition of a customer-centric supply chain. I slowly wrote the definitions on the whiteboard. At the end of the sharing I had as many definitions on the board as people in the room. The only thing that was clear was the lack of definition…

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Is a Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

By | customer-centric supply chains, Demand, demand driven | No Comments

It was an early morning. I cradled my cup of tea in my hand.  It had been a long night. However, I had little time to be tired. The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” I smiled. As we talked the adrenaline started to pump. I asked for a black marker to draw on the board…

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Executing Customer-Centric Supply Chain Strategies

By | customer-centric supply chains | No Comments

 Definition: “Customer–centric is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage.” Today I am flying to see the leadership team at Cummins Inc. (Included in this post is Cummins’ digital award for the 2016 Supply Chains to Admire. All winners received their digital images this week.) I am on…

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Seven Thoughts to Build a Customer-Centric Supply Chain Organization

By | customer-centric supply chains, Demand, Demand driven | 2 Comments

‘Chin Music’ Definition: Idle Chatter, Idle Talk or Vague Explanations Urban Dictionary In my work as a supply chain analyst, and Founder of Supply Chain Insights, I attend many supply chain conferences. On a day like today, when I am struggling with jet lag and recovering from sleep deprivation, I tell my friends that I attend more conferences than I would like to attend. However, when I am well-rested and…

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