Revenue Management: Beyond Smoke and Mirrors

By | Demand driven, New technologies | No Comments

Improving revenue management –which includes the management of multi-party trade settlement (sometimes dubbed bifurcated trade management) — is an equal opportunity for all supply chains.  No matter whether you are in a consumer, high tech, life sciences, or chemical supply chain it is a major source of cost, waste and frustration.  Executives often will ask, “Why can’t we get this right?”  I laugh and empathize.  What seems so simple is…

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My Take: Accenture Buys CAS

By | Demand driven | No Comments

Last week, Accenture announced the purchase of CAS, a trade promotion technology provider in consumer products, for 1X revenue.  CAS, a German company, is a niche solution vendor for the consumer products manufacturing market.  The company’s solution has two distinct product sets: trade promotion management (TPM) and mobility for retail execution.  The CAS solution has limited functionality for Trade Promotion Optimization (TPO).  To get the scoop, we spoke to Accenture,…

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Turning up the Heat: A Hot Topic on a Hot Afternoon

By | Demand driven, Downstream data | One Comment

“I have given up that I will ever find an ideal trade promotion solution, ” J&J presentation, Consumer Goods Technology Event, June 2010 They crowded together in stifling heat at the Roosevelt Hotel.  A group of 42 consumer product executives gathered to discuss Trade Promotion Management (TPM) in the Consumer Goods Technology (CGT) Share Group. It is a hot topic that become hotter as the day progressed. Turning up the heat Procter…

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