I have tried to avoid it, but to no avail. Last week, I completed paperwork to become the founder and CEO of Supply Chain Insights LLC. Today, I got the word that it was official. The website (under construction) will be up in March. I am busy building content for the official launch.

Yes, it is confirmed. To serve my audience and to deliver supply chain research with the rigor and discipline that I think that it deserves, I am hanging up my own shingle. I am starting my own research firm to focus on emerging topics in supply chain. In this blog, I share insights about my new firm and this new chapter in my life. I give thanks for the customers and supporters that have worked with me over the years that have helped to make this possible.

Why am I doing this? My goal is to reinvent the analyst model. I want to catalyze the shift in power to the user/buyer of software and services and facilitate a community of supply chain business leaders. If I am successful, global supply chain leaders will be able to share insights, experiences and get quick answers to questions on the evolution of best practices and the purchase of software/services. I plan to launch a community for Supply Chain Leaders in August (more on that later). My big hairy audacious goal (BHAG) is to make the Gartner Magic Quadrant and the AMR Research (now Gartner) Top 25 obsolete within two years. Got your attention? <Don’t you think that every gal needs a BHAG?>

What will Remain the Same: I will continue to write this blog and finish the book Bricks Matter. The book is set to publish on August 1st. I will continue to write and speak to audiences that care about supply chain.

What will be Different: One of my first hires in my new business is a quantitative researcher. Together, we will publish deep analytical studies on how supply chain leaders use supply chain practices to drive differentiation. Initially, I will use my network as a research panel group; and over time, I will do research in the Supply Chain Insights Community that I am building. You will find these research studies on our website www.supplychaininsights.com (under construction) and on slideshare. I will also continue to work collaboratively with Consumer Goods Technology, Institute of Supply Management (ISM) and the Institute of Business Forecasting (IBF) (more on that later).

What is the Research Model? The quantitative studies will be based on the principles of open research (free to all readers). I will publish these reports in front of the firewall. Research that I do in the community–benchmarking and deep analysis of market trends– will be sold through a subscription model (more on that later). My goal is to serve the line of business leader in manufacturing, distribution and retail industries. While vendors may buy access to the services, I am committed to never have more than 50% of the funding for the company to come from vendor-based services.  The initial launch of the company is through personal funds.  I have no outside investors.

How will I Make Money? I will make money for the firm through value-added offerings in the community, speaking opportunities, advisory services, and targeted research projects.

What are my Milestones? The new website will be completed in March and you will see the first reports as part of the website launch. I am targeting August for the launch of the Supply Chain Insights Community. I will add other analysts to the company slowly. These hires will be based on fit, interest and availability.

What are my Research Themes? My primary research themes are Big Data Supply Chains, Cool Technologies, Social Commerce Convergence, and Market-driven Supply Chain Differentiation.  I will publish a Supply Chain Index as part of the book launch to help leaders understand how supply chain excellence ties to shareholder value. I will continue to do research on this index as part of the charter of Supply Chain Insights.

I had a user tell me the other day that they think that I am biased. He said that he thought that I was biased towards new start-ups and best of breed vendors.  I think that he is probably right.  I do have passion to help small companies grow. I like connecting the innovative spark of new ventures with early technology adopters.  As a result, the website will also feature what I feel are cool technologies. (This will not be a paid advertisement.  Instead, it will showcase what I think are new/different and differentiated solutions for the early adopter.)  The blog content, along with the cool technologies section will be syndicated into a newsletter that will publish twice a month. If you are a supply chain leader, you will be able to opt into this newsletter as part of the official launch.  If you have a cool technology that you think should be showcased, please let me know.   I will continue to tweet under the twitter name of lcecere.

I look forward to discussions about the new firm.  I am excited.  I hope that you are also!

Lora Cecere

Author Lora Cecere

Lora Cecere is the Supply Chain Shaman. A shaman interprets and connects an evolving world to a group of followers. Lora does this for supply chain. As the founder of Supply Chain Insights and the author of Supply Chain Shaman, Lora travels the world to chart the course of supply chain practices and disruptive technologies. Her blog focuses on the use of enterprise applications to drive supply chain excellence.

More posts by Lora Cecere

Join the discussion 14 Comments

  • Hi Lora

    Congrats for this new endeavor and good luck!

    We met at the ESC in London last April. I am based in Romania but I also cover Slovakia and Moldova with my SC projects. I thought I would be able to contribute to your discussions on this great blog. I didn’t get the chance to do that but I did read every single article you posted and I am looking forward to reading your book!

    I plan to be more active in 2012. If you need any input, data, or information from Eastern Europe for any of your projects, please let me know and I will be more than happy to help.

    All the best!

    • Lora Cecere Lora Cecere says:

      Many thanks Mirela. When I get the community live, I would love your help in penetrating the supply chain community in Slovakia and Moldova.

  • Roddy Martin says:

    Good luck Lora , I agree with your premise to start this.
    Unbiased, neutral third party, thoughtleadership to tell it like it is is really needed in the industry.
    Well done for following your dreams and aspirations and carrying it through.

    • Lora Cecere Lora Cecere says:

      Thanks Roddy! I appreciate all that you taught me at AMR Research and will attempt to carry on the legacy. Take care. I welcome your comments to the blog.

  • Lora

    Many congrats on your new venture, wishing for you to continue to live your dreams, and I hope to continue learning from you wherever you go. Here’s to you and your BHAGs.


  • Anish Jain says:

    Dear Lora,

    This is very exciting and we wish you much success as you hang your shingles and build your “house”. I must say so far, it has been seamless as it doesn’t seem like you’ve missed a beat. Very glad that the Institute of Business Forecasting & Planning, IBF has your help. The IBF and I have enjoyed working with you and we look forward to doing more together in 2012. Good for you for listing your BHAG. Now you have no choice but to do it….and I certainly wont bet against you.

    All the best my dear, Anish

  • Lora,
    Congratulations. Wishing you nothing but the best in your new venture.

  • […] It has been awhile because I had posted a blog and in modern Twitter-centric entire world, my matter of the day is currently outdated reports for most as it happened two weeks ago.  However, I imagined I really should deliver a delayed ”shout out” to Lora Cecere for starting up up her new research  firm, Supply Chain Insights. […]

  • Bill Seliger says:

    Congratulations on the new endeavor. I look forward to your continued thought leadership and your book. Best Wishes!

  • Tom Reilly says:


    It was great seeing you again at the IBF in Scottsdale last week. I took a big swing at the big research firms in a recent linkedin.com post which you expressed your interest in. I was surprised to here that you are trying to address this on your own. Well, if LINUX/GNU and Open Office can happen then why not this??? I tbink it can and I plan on helping it! Good Luck!

  • Larry Ferrere says:

    All the best, Lora. I’m sure it will be exciting and great. Hope you have some fun too along the journey.

  • Karin Bursa says:


    Very excited to see what the Supply Chain Insights team will bring to the table. It is certainly a great time to be in the supply chain space which affords numerous opportunities to drive tangible benefits for companies in a wide variety of industries.


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